How to Add Value to “Your List”

 

Let me ask you several questions about your real estate business, to see if your strategy is in the long term,

§  Are you now laying the foundation for the sales you hope to have in 6-8 months?

§  Do you use any method or system to be close to prospects who tell you they DO NOT want to sell now?

§  In short, apart from current vendors, are you trying to generate business in the medium-long term today?

You've probably heard the phrase that says "The Money Is In The List." Well, it is not 100% true.

According to real estate executive Jack Bistricer, you don't need to have a huge list of prospects or followers to be able to generate sales. It's not so much about the size of your list ... as the relationship you have with those subscribers, and the influence and credibility you generate to convert them into customers.

So, the question is ... how can I build a strong relationship with my little subscriber list?

Here, Mr. Jack Bistricer, Chairman and Chief Executive Officer at the Talisker Club offers you three tips that can help you achieve exactly that.

1. Consistency

There is no "rule" on how many emails you should send to your list each week, but real estate owner Jack Bistricer suggests you do it often.

The more familiarity you are able to create, the faster they will get to know you more thoroughly and trust you ... and that means they will come to you when they are ready to SELL you property.

But be careful, if you are going to be sending emails regularly, you need them to fulfill something fundamental...

2. Relevance

Make your emails relevant to your subscribers. Send them content that you know they will value positively, and that will help them in their lives.

Always keep your subscribers in mind, and always watch out for people who may ask you to write to your subscribers on their behalf. Because if you promote the wrong person, someone who puts them through a bad experience ... you will also suffer the consequences.

3. Interaction

Do you talk to your subscribers …… or do you talk to them? Make your email communication a dialogue, not a monologue. Ask them what they would like to hear. Do surveys that provide you with information on how you can give them more value and be more useful to them. Ask them to respond via email as well, in order to know the opinions of your subscribers and to be able to know them more thoroughly. Connecting with your audience is one of the most incredible sensations you can feel.

Remember that it is not just an 'email'. A subscriber is a real person, with real problems, who is looking for you to help them and provide some kind of guidance.

A good example of what you can do for your list is on Jack Bistricer’s blog . This expert blog allows you to stay current on the hottest topics and trends in real estate. Your list is full of people who, when you spoke to them, either had no need to sell at the time, or were not sufficiently prepared for it (for whatever reason).

Imagine staying close to them by delivering content as important as the value of their apartment and the change in its price according to the evolution of the market ... and imagine now that thanks to that they become your customers!