Do you know what a real estate Multiple Listing Service is?
On this occasion, real estate industry expert Jack Bistricer explains in detail
what this system consists of, how it works and what advantages it can offer to
your real estate agency.
If you don't know the meaning of MLS real estate, don't
worry! Jack Bistricer will begin by explaining this concept in a brief and
simple way so that you do not have any doubts about it.
What is a real estate Multiple Listing Service (MLS)?
We can define the Multiple Listing Service (MLS) as a
collaboration system between different professionals in the real estate sector
that seek to provide a better service to the user.
Through this MLS real estate system, properties are shared
exclusively, which are transferred to a common real estate exchange for the
members. In this way, everyone who is part of the system can offer these
properties to their clients.
You may wonder what is the benefit that each professional
obtains with this method. When a transaction is closed, the fees are shared 50%
between the agent who contributed it and the one who managed to close the deal
with the client.
Opinions of a real estate Multiple Listing Service
Users often access a real estate MLS network in order to
enhance their customer experience through professional service coupled with the
use of the most innovative tools.
Many real estate agents choose this method, since a group of
the best professionals in the sector is produced to provide the client with the
property that they really need. Efforts come together and, therefore, the
result is more satisfactory, explains Jack Bistricer, CEO and Chairman at Talisker Club.
In addition, the coopetition allows the agents associated
with the MLS not to be alone during the difficult process of buying or selling
a property.
Some professionals believe that belonging to a real estate
MLS has given them greater recognition, an increase in fees and they have been
able to offer excellent quality services, so there has also been an improvement
in the image of the company.
As for whether the client is concerned that their home will
be shared, the truth is that the vast majority agree that it should become part
of the system, since the chances of success increase considerably.
Why implement an MLS?
Implementing an MLS in your real estate agency will provide you with many advantages. For example, you can participate without having to leave the office.
Ultimately, both the recruitment and sale process become
something more enjoyable for the real estate agent and success increases. Read
on to find out in detail what are all the advantages and benefits of a real
estate MLS.
What is the purpose of a MLS?
Jack Bistricer roughly summarizes the use of an MLS in two
functions:
·
It is responsible for producing a greater uptake
of properties in a simpler way.
·
It helps clients find their ideal home quickly.
The sale closing process will require less time compared if we only offer the
homes of our agency.
Advantages of an MLS for real estate
By belonging to an MLS for real estate, you get a lot of
advantages and benefits. Here are some of them:
·
Closing efforts are simplified, since properties
are shared within the system. This means that we can close deals with a greater
number of clients.
·
If you do not have a wide portfolio of clients,
you can offer the properties of other real estate agencies.
·
The client usually feels predisposed that his
home becomes part of this system, since he is aware that the sale will take
place more quickly as it remains in the hands of a large group of
professionals.
·
A type of networking is created in which each
real estate agent exchanges his experiences with other agents in the sector.
This fact causes an increase in the degree of training and professionalism,
since everyone learns from the other members of the MLS.
·
Users often have access to courses for real
estate agents. In addition, they usually also have forums and other events.
·
Joint growth occurs.
·
The service offered within a real estate MLS
network is better. As a result, the professional acquires a greater prestige
and the client is satisfied.
